What is the New Normal?

For over two years people have lived with shifting regimes of mask-wearing, tests, lockdowns, travel bans, vaccination certificates and other paperwork.

As outbreaks of new cases and variants ebb and flow, so these regimes can also be expected to come and go. That is the price of living with a disease that has not yet settled into its endemic state.

Covid has helped bring about today’s unpredictable world indirectly, by accelerating change that was inevitable.

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Big technological shifts are nothing new.

Big technological shifts are nothing new. However the pandemic has shown how industries can suddenly be upended by technological shifts.

The Zoom boom, remote working, online shopping, and hybrid events were once the future. After Covid-19, they rapidly became as normal as picking up the groceries or the daily commute.